The Journal
Notes from the practice.
Writing for the owner deciding what to build and the agency deciding how to modernize. No jargon, no funnel. The reasoning we use on real work.
Method·May 28, 2026·3 min read
We build a prototype before you pay. Here is why.
Most agencies sell you a plan and a slide deck. We build something you can click first. Here is the reasoning behind working that way, and what it means for you.
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How we workPrototypesSmall business
Pricing·6 min
What a website actually costs in 2026, and where the money goesAn honest breakdown of where the money goes in a website project, what you are really paying for at each level, and why the cheapest option is often the most expensive over two years.May 14, 2026Strategy·6 min
Most small businesses do not need an app. Here are the three signs you do.An app is the wrong instinct for most local businesses, and a fast mobile website does most of what people actually want. Here are the three honest signs an app is worth building, and what it really costs.Apr 30, 2026Applied AI·6 min
Applied AI for small business: what is real, what is hype, and where to startA grounded guide to where AI genuinely helps a small business in 2026, where it is still hype or risk, and a sober way to start with one task and a human in the loop.Apr 16, 2026Practice·6 min
From the storefront to the statehouse: one engineering standard, two very different buyersA corner shop and a state agency look like opposite customers. Here is why we hold both to the same engineering standard, and where the practice has to bend to fit each one.Mar 26, 2026