
The Foot Store
A specialty running store with deep local trust and a website that did not show it. The fit expertise that sets them apart was nowhere on the page.
A homepage prototype that leads with the gait-analysis fitting and the people who do it, built on real photography scraped from their own storefront and socials.
Static Next.js, instant loads, structured so a returning runner finds hours and a first-timer understands why they would drive past three big-box stores to get fitted here.

